mobile Internet advertising is increased almost threefold in 2010 in Europe , from the 279 million euros to 710, according to the report Internactive Advertising Bureau (IAB) Europe, published today.
The study emphasizes the importance of marketing for advertising via mobile, as it reaches the right person, with greater speed and efficiency response.
The IAB Europe says that mobile phones are confirmed each day as a fast and effective mechanism in relation to potential consumers.
The study reviews the status of Internet access via mobile phones in different European countries and confirms the high penetration in Spain, where 26 percent of the population accessing the mobile internet, ie 12 million users.
points to the maturity of the mobile internet users compared to other markets, since 50% are over 35 years.
The English, says the study, preferably using this medium for news and send emails.
Source: www.Cibersur.com
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