The consumer is increasingly investing in the Internet when making a purchase. A recent study by eMarketer estimates that online sales last year reached the United States, 165,400 million, 14.8% more than in 2009.
The upward trend in e-commerce will also continue throughout 2011. This year is expected to generate e-commerce sales in the United States valued at 188,000 million dollars. The prognosis is that the pace of growth in this sector take on the brake for the next four years, a symptom that is maturing, says eMarketer.
"The m-commerce and portals such as Groupon continue encouraging, however, online sales growth over the next five years," says Jeffrey Grau, senior analyst at eMarketer.
As sales increase in the network increases, so online shoppers. eMarketer estimates that 87.5% of Internet Americans over 14 use the Internet to find information about products to over 2011. Of this group, 83% make a purchase online. In 2015, it is expected that 76.3% of the U.S. online population shop in the world wide web.
"Most of the growth in e-commerce as online shoppers are generating displacing spending increasingly on the Internet and traditional stores not consumers as buyers will make their debut on the network," said Grau .
Author: eMarketer
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