There are already nearly 113 million users connected to the network . That is the figure, moderate, ComScore has offered to make the analysis of the Internet in Latin America for 2010. The leaders, Venezuela in growth and in terms of hours of use.
The analysis group just ahead of the anticipated results "The 2010 Digital Year in Review: Latin America", showing the evolution of Internet usage in the American continent during the past year. Are, in his accounts, 112.7 million people connected frequently to the network.
Internet users in Latin America by country
By country, most are in the two giants, Brazil and Mexico, which also continue to grow at a strong pace, with rates around 20% year. Faster connections are being developed in Colombia and especially in Venezuela, a country supporting the network as demonstrated by its recent effort to bring cable connection to Jamaica and Cuba .
On the opposite side are the southern cone countries, which experienced growth before and have now fallen rhythm, plus Puerto Rico. Users of the Caribbean autonomous region rose 8% as in Chile, while Argentina are virtually stagnant.
However, these data conflict with the figures given by other authors, which offer connection figures much higher. One of the main reasons is that ComScore does not compute in his study the connections from public computers, very strong in countries with leftist governments in the region to promote the connection of excluded populations through public programs, and also connections through mobile and mobile devices, a type connection that is also in poor can access a smartphone but not a desktop computer.
A budding market
Brazil is the country with the most number of users connected and the location where you spend more time glued to the screen. As Mexicans and Argentines, pass more than 25 hours per month in net average.
The growing number of users and these users spend time pending network is allowing new doors to open online market and marketing on social networks . He explains ComScore senior vice president for the region, Alejandro Fosk:
"Last year, Latin America experienced strong growth in Internet use across the region. Consumers are entering the Internet for various activities, which are communication, social networking, information and commerce, because the Web is becoming an increasingly valuable resource for both consumers and advertisers. It is expected that continued growth throughout the region, so that advertisers and publishers are just beginning to realize the tremendous potential for these channels exist throughout Latin America. "
ComScore published the full report to-morrow, Tuesday, 22 March .
Source: www.readwriteweb.es
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