In 2010 it spent a third more than usual online advertising. Thus, as the volume of investment in the network increased by 2,300 million euros. The figures invited and Microsoft Advertising agency Carat to conduct a thorough study of the effectiveness of the support.
The study was conducted with the participation of 19,000 consumers in over 17 countries to analyze their purchasing behavior. To this end, the study divided by sectors: clothing / shoes / accessories, food / body care, fast food and electronics.
The results show that 9 out of 10 buyers consider online advertising as more effective than currently exists. Moreover, 71% of respondents say that their decision to make a purchase was made after seeing ads on the network , while 45% prefer to read product information recommendations for online users.
The social networks again show positive results when the related advertising. "No doubt that the earned media (earned media) rely heavily on the advertising campaign planning and also shows a strong trend," says Marcus Frank, director of marketing and sales at Microsoft Advertising. He also asserted that now is the time to bet more online channels where should optimize strategies for even better results .
Source: Microsoft Advertising and agency Carat
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