Facebook buys a conventional mobile applications, remembering the less advanced devices and million users.
Snaptu is a company that makes mobile applications though perhaps not as fashionable as other. Because the Israeli company makes software for smartphones, but for those mobile simpler and less intelligent. The company claims to be about 30 million users, who use their software to access services like Twitter or Facebook.
Now Faceboook bought the company, as announced Snaptu itself in a statement. Several media estimate that the operation will cost 60 to $ 70 million . The two companies had collaborated in the past to create a simplified implementation of the network.
From time to time is well to remember that not everyone has a sophisticated mobile almost to breakfast. In fact, most mobile phones in use (figures are shuffled around 80 percent) are still less impressive equipment with simple software applications offer much more limited.
These users are not the most avant-garde, or the famous early adopters. But they are the majority of the public, live in emerging countries like India or Brazil , and when in time the following technologies are adopted, many brands will regret not having won a place or created an image among those consumers.
Facebook's gamble is more than sensible, following the example of brands such as Nokia. Now, what many are asking now is what will make the biggest network in the world with applications created and maintained Snaptu to rival services like micro-blogging network Twitter or LinkedIn professional network.
Source: www.baquia.com
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