emissions of traditional broadcast media are no longer sufficient to "keep up" to the public , said today in Bilbao, the former head of platform strategy for the BBC, Simon Nelson, for which the contents are not on the Internet will be "invisible."
Nelson has participated in Bilbao at a conference on the so-called "transmedia" an emerging pattern of development of audiovisual projects experiencing with processes of participation and interaction with audiences across multiple platforms and formats.
The platform strategy of the British public television , work he did for 14 years until he left in 2010 to work as a private consultant, has predicted that the web will not replace television, but both modes coexist and the audience will choose how they prefer to access content.
however, considered essential to disseminate TV spots and radio via internet devices, because if these programs are not on the web, he has said will not be recognizable.
Nelson has valued the Internet as a "challenge" breaking "all the barriers of time" and "all boundaries" and advocated using the "power of red" to make content easier to find, popular and accessible, without losing sight of the intellectual property rights of creators.
why the BBC can only watch some programs seven days, a decision that Nelson justified because, in his opinion, we should not "hang around forever and free", because that would destroy the "way of earning life " many people.
In his view, the solution is find a balance between the total opening and the "old world", when there was only one chance to see or hear a program.
also referred to the amalgamation of formats like television, video games and video blogs that allow programs to create "360 degrees" in which the public is much more participatory through social networks and applications.
Still, he added, "to innovate and launch content through multiple media successfully is essential that do with the basis of "good programs" because the mere preaching on social networks does not guarantee that.
This idea has also been mentioned by the coordinator of the initiative to redefine the rules of television Input , Pablo Escribano, who has warned that in a time when anyone with a mobile phone can globally spread about in a minute, "have something to say is increasingly important" because "no content means no use."
For its part, the creative director of The Company P, Martin Ericsson, creator of the participatory experience for Swedish television "The Truth About Marika ", stressed that at present the power of media and cultural authors and not unidirectional, but the public has increased capacity to act and provide visions and ideas.
Transmedia are "things that happen on many platforms at the same time" as television, radio, video, music, telephony, internet and so on until eight interrelated realities, known as Ericsson, evoking the role play Stormbringer multiple universes, "the octagon of chaos."
Source: www.hoytecnologia.com
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