last month's prestigious research firm The Cocktail Analysis presented its Third Wave of Social Networks Observatory in Spain. When a study is comprehensive it is best to keep two conclusions main very clear: 85% of Internet connected from Spain use social networks and Facebook is a favorite , with quite an advantage. Neither more nor less than 78% of Internet users are Facebook users in Spain, according to figures from The Cocktail Analysis. The same source says that Twitter reaches 14%.
According to recent data EGM Spain has about 21 million Internet users per month. If we cross this figure with the Observatory that would use social networks 17.8 million, 16.3 million are users of Facebook and Twitter almost 3 million. Month, therefore, we have already outlined a potential space outreach in spreading the news media in distributed networks. Of course, a potential only focused on national and not international traffic, where the boundaries are difficult to estimate.
On the contrary, what we do know is that over 95% of Internet users seeking information of any kind on the net. Depending on the country use Google or another search engine , but is one of the most recurrent in the navigation of Internet users worldwide. Similarly, the search is part of the browsing habits of users who prescribe their brand information in the search box to access their favorite sites. There are few times when I've seen on Facebook Google.es beat traffic contribution. Specifically, the June 6, 2009 following the publication of the exclusive photos of Berlusconi vetoed, Facebook surpassed all morning to Google traffic contribution HOME. However, the difference between the visits from search engines compared to Facebook or Twitter are still being very high for Google:
Undoubtedly, social networks are making many items qualitative based on the recommendation of the news. Its contribution has grown significantly since 2008 and, as the founder of Weblogs SL, Julio Alonso, "interesting to watch, but do not think it is a panacea," referring to the provision of traffic from Facebook (and adds that the same goes for Twitter).
However, the viral media about an article that is generated by Facebook has a significant reward. On Monday 21, the Life and Arts of the country holding "Slow goodbye to compliment" surpassed the 22,000 unique users. It was shared on Facebook for more than 2,000 people from the article, which would add 128 more from the profile of the country. In total received nearly 4,500 visitors from the network. The 20% of the audience for this content came to it through Facebook. Twitter provided, in this case, only 2% of the total audience of the report.
Other types of content more targeted late on Twitter are the best ally. But the power of Facebook distributing articles of any other nature oriented Breaking News unless it is considerably higher. All this analysis, yes, it focused only from the standpoint of numbers, without elaborating on the many ways that both platforms offer discussion, both with the authors of the contents, as that community makes on an item or event in question.
course, when work on the total readers of the site, we are still talking about a phenomenon with small percentages of the total traffic input from the audience of the site. Increasingly, remarkable and outstanding, but in proportion.
So Twitter or Facebook?
The other debate emerged at the recent fifth birthday Twitter turns on which of the two social platforms brings more audience to online newspapers. First, you can not find a common response, since the behavior of each publisher is different. Second, the important thing is the volume of contribution, but adequate dissemination strategy at each site , given the nature of your audience, their interests and your own objectives. Third, and finally internet should not be viewed as isolated sites, with no relations or limited interactions. The successful dissemination is to understand that everything is connected and flowing so that your content is properly valued, not only algorithms, but because of how your readers qualify that content. Put another way, a story much appreciated by the audience and spread massively in social networks will get a higher skill levels that will allow users to access the same regardless of the front door of their choice: search engines, social networks, aggregators and other websites.
The New York Times in its new business model precisely this point to take care not to damage the good stories or valuation, or limits their access.
Another point to take into account to analyze the traffic from Facebook and Twitter is duplication between them. Many of the users account automatically multidistribuyen Twitter Tweets on their Facebook profiles. According to NetView, the hearing panel Nielsen Online found that 95% of online users from Spain using Twitter Facebook also visit:
NetView.Enero 2011. Home and Work. Hearing only espñaol ip.
This duplicity and the abysmal amount of Facebook, as well as rates of daily activity, Facebook makes contribution in the day and month (with exceptions such as this article inbreeding on Twitter, which also viralizar helps a lot in social networking, which received nearly 30,000 visits a day from the network of microblogging), most traffic in a close 1 to 3, in the case of a normal day in THE COUNTRY. That is, for every user that comes from user Twitter reach 3 users from Facebook (and may even be duplicates).
However, percentage Twitter has better results, since this operation must be set on total audience of each platform, segmented by country and target audiences that can impact on a social platform and over:
In short, discussions on influence in social networks , or the provision of traffic volume are interesting, but the important thing remains content and dissemination strategy spontaneous and planned about good stories.
By: Adrian Asegovia
Sincerely,
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