In December 2010 Blue Research, conducted a study on U.S. consumer attitudes , the records on different pages, effects on behavior, perceptions about the firms with a social identity, and the overall impact of a brand.
Some of the results nationally representative sample of more than 600 consumers are not too surprising: the 75% of consumers do not like having to register websites and as a result change their behavior, including the initiative to leave the place altogether. 76% admit to having provided incorrect or incomplete information in these records .
The vast majority, 66% , seen as an attractive alternative to access a site using your account on social networks like Facebook, Google, Twitter, or otherwise.
Consumers tend to logon through social networks are more valuable to businesses because they are more likely to return to the site, spend huge amounts of money on the site and have more favorable opinions about the brand.
It is a change that has major implications for brands and retailers. Consumers are clearly dissatisfied with the traditional processes of registration, and prefer to do it via social media, including spending money. Companies are beginning to exploit this trend to improve the registration process, market, and reach influential .
Source: Blue Research.
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