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Facebook updates its real-time analytic

In recent months, Facebook has been doing a series of improvements to provide better analytical understanding how Facebook members interact with websites. Yesterday Facebook released a new version of the laboratory to provide better analysis and to optimize the websites based on the results that show the new tool.

updates you will allow publishers to receive real-time distribution and how metric connection is running the content of their sites in relation to the fan pages on Facebook, so you have the option to optimize the content of the portal that best has worked or is working with your fan page. The editors can see posts that work best in their websites and export the results via the Facebook Open Graph.

Analytical button "Like / Like"

For the first time can access real time information via the buttons "Like / Like." The most useful thing is that we are able to disaggregate the results by each of the Facebook plugin (button, comments, etc..), which means that you will be able to see the interactions or CTR for each of the buttons on the web (for those sites that have more than one plugin) and its impact. Demographic

We will be able learn more about the Facebook audience, age groups, gender, language and countries that have more activity in the plugins installed in doorways. Now we will not evaluate the content and groups based on age groups that visit the portal, but in terms of interactions that exist in different groups and countries of our portals.
Most Popular Pages

The new analytical provide a ranking of the most popular pages (up to 100 most popular) of the websites have the plugins installed, creating a ranking of the most popular pages on our websites, offering new metrics that enable us to know the pages that have more interaction with our readers.
Source: www.smlatam.com


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