In recent years social networking has become a important role in the communications environment and for this reason, a growing number of companies use this tool as a communication channel. Millions of users are added every day and interact with peers through social networks. Facebook, Twitter, Linkedin, among other , are already part of everyday vocabulary, and companies are realizing that not be present in social networks may mean a departure from its users and customers.
asmallworld , is perhaps the best case of segmentation in social networking, focused on a very select group, being then an interesting target for advertisers of luxury goods, a precious and super premium niche insurance.
With just 75 thousand users worldwide, A Small World, the online community created by Erik Wachtmeister , has become one of the most coveted social networks, which are part entrepreneurs, rich and famous of all the world, many want to access and only access to the same recommendation.
The information exchanged by the network has to do with the needs and expectations of this select group: users seeking the best way to travel from Paris to Monaco, who need a good service from them out of helicopters airport and take you straight home without making contact with people, looking for partners and employees, selling things from They organize festivals and sporting events.
segmentation If you want a little more broadly, the social network of choice for users, Facebook, is a powerful tool to build relationships, increase brand visibility and target specific market niches. Its usefulness lies in that each company can create your corporate website with information about activities, events, news of your industry and comment on their products, in a place that allows interaction with the target, allowing engaging with potential customers beyond merely commercial and from there send traffic to his official website .
The key is to offer the user, relevant and interesting content, whether in business skills or simply playful nature, according to the segment that the company wants to interact. Other requirements to be met is that it must be centered on the target and enable interaction between the promotional campaign and recipient must be a compelling content and an environment where the public can receive information.
In Argentina, companies were encouraged, by now in terms of marketing and communication rather than business. The Park Hyatt Buenos Aires, social networks are bringing together selected groups or communities that identify with the brand in terms of level of consumption, or asmallworld Elysiant and Facebook is used for brand building as a tool dissemination and visibility.
Author: Luciano Corbella
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